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USC recruiting advantages only go so far

by Greg Katz

LOS ANGELES — One of the great theories in recruiting as it pertains to the USC Trojans is that the brand name is so strong anybody could recruit high profile talent to the urban campus.

Listen to those who evaluate recruiting rankings and those who hypothesize how well the USC brand name sells itself, and it’s a wonder that the Trojans ever miss out on a 5-star prospect or slip out of a final top 10 national recruiting ranking.

If you go by the brand name argument, it’s hard not to agree with the selling points of the University of Southern California. Besides geographical location, weather, and the nearby entertainment industry, there is a storied football tradition, a highly regarded academic environment, and the renowned post-career networking of the USC alumni fraternity.

Click here to read the full story at the ESPN USC blog

Greg Katz
Greg Katz

Now entering his 59th season of either writing, broadcasting, or just plain watching USC football, WeAreSC columnist Greg Katz began his affiliation with the website back in 2001, introducing his well-received O/NSO (The Obvious/The Not So Obvious) column and later adding his respected IMHO Sunday opinion and tidbits column. Greg, a former ESPN.com college football columnist covering USC, is also a member of the Football Writer's Association of America. He is also known in Southern California as a professional public address announcer, having called the the 1996 Rose Bowl Game between USC and Northwestern. Greg also holds a master's degree in athletic administration and was a former varsity high school coach of 27 years.

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