by Greg Katz
LOS ANGELES — One of the great theories in recruiting as it pertains to the USC Trojans is that the brand name is so strong anybody could recruit high profile talent to the urban campus.
Listen to those who evaluate recruiting rankings and those who hypothesize how well the USC brand name sells itself, and it’s a wonder that the Trojans ever miss out on a 5-star prospect or slip out of a final top 10 national recruiting ranking.
If you go by the brand name argument, it’s hard not to agree with the selling points of the University of Southern California. Besides geographical location, weather, and the nearby entertainment industry, there is a storied football tradition, a highly regarded academic environment, and the renowned post-career networking of the USC alumni fraternity.