SC Athletics needs better writers, ASAP. SCFilmTune94 Member Joined: Dec 7, 2019 Messages: 2 Likes Received: 6 Dec 9, 2019 #1 Now that I’ve stepped back from the ledge, at least momentarily, I want to address something that USC athletics might actually be worse at than decision making, and that is: Messaging. As I work in the entertainment industry…barring a new coach, the next thing that Mike Bohn and Clay Helton need first and foremost is a good writer! There have literally been tens of thousands that have graduated from the building just down from Heritage Hall. Go find one and FAST!!! After an excruciating and damaging 11 day wait, I think it’s painfully obvious that USC did try to make a home run hire and just couldn’t get it done, whether because of money or control or both. Then, Bohn decided that paying the huge buyout in exchange for a non top tier coach wasn’t worth the risk…While massively disappointing, that’s at least a thought out (albeit misguided) professional approach if that was his strategy, and yes, I get that he can’t say that without undermining the current (now future) staff...But, what his tweet really should have said then for the fans is this: “I was impressed in my short time here at how coach Helton finished strong considering the injuries and young team. I’m going to throw my support behind him to show us what he can do next year. He knows that our expectations here for competition, discipline, and culture are much higher than where we are right now and that our loyal fans expect us to compete on a championship level each and every year, not just in conference but nationally. I think think we can do that with all of the young talent on our roster and coach Helton now knows that I expect him to swiftly make every necessary adjustment to get that done starting today. I know the fans, the players, the alumni, as well as both coach and I look forward to being back in the National championship picture next year. With our talent and tradition, anything less is unacceptable. Fight on and see you in the playoffs!” Period…and an unmistakeable ultimatum. Done. Then, Helton’s tweet should have responded like this: “I’m so grateful for the support of President Folt and Mike Bohn. I appreciate that they saw us finish strong in spite of a young team and many injuries. I’m so proud of our players for not quitting and showing the tenacity to FIGHT ON like true Trojans to the bitter end. BUT, make no mistake about it…I understand that injuries and youth are a part of college football and are no excuse for not achieving our goals. Yes, 8-4 is an improvement from last year, but in no way is that record acceptable in a weakened Pac 12 conference, and I take full responsibility for that. I made some promising improvements with our staff changes this year, but it was obviously not enough to get us back to where we need to be, and that is competing immediately for the Rose Bowl and National Championships…That is completely overhauling our culture and discipline, methods of practice, and changing our approach in order to not only guarantee that we are in playoff contention with the most elite teams in the nation each year, but also reviving the tradition of our dominating years of sending more of our players to the next level than anyone in the country. Competition will reign supreme from this day forward! That is our promise to them and to all members of the Trojan Family. Anything less is unacceptable. You have my word and my profound gratitude. Now let’s get to work. Fight On!” THAT is what the Trojan faithful wanted to hear (once the decision was made)…in tweets, at press conferences (which are unbearable), and on social media. Show us that you hear us! Show us that you understand…and show the players and recruits where the bar is set! And if it doesn’t happen: There is no ambiguity. No arguments. No waiting. He resigns or is fired for not meeting clear expectations. It’s over. Last edited: Dec 9, 2019 Moose4usc, RPBSC, Troy70 and 3 others like this.