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Coliseum naming rights go to United Airlines

According to a report in the Sports Business Daily, the naming rights for the Los Angeles Memorial Coliseum have been sold to United Airlines in a deal that is reported to be for $70 million over 15 years.

USC had the rights to make the sale, which is the richest for a college football stadium, as part of the lease the university obtained in recent years to manage the historical venue. Fox Sports, which also manages USC media properties such as the game day radio broadcasts, was also involved in the sale.

It has not yet been announced how the United name will be incorporated into the overall stadium name.

The Coliseum has begun a $270 million renovation that will involve seat relocations, a restoration of the Peristyle, and construction of a large Tower structure to host suites, club seating, press box, etc.


Garry Paskwietz

A 1988 graduate of USC with a degree in Sports Information. Worked in sports marketing for LA Lakers and Miller Brewing Company. Began covering the Trojans in 1996 with the Trojan Football Fax. Founded WeAreSC in November 1998 with stints at Scout and ESPN. Emmy-winner while covering high school football at Fox Sports West.

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